5 p job hunting

If you are feeling directionless, mastering these key elements will help you reach your job-search destination.

5 p job hunting

A job search can feel like an epic journey with dozens of twists and turns that keep you awake at night. One of the roundabouts - it's time to stop your on-and-off job hunting and take some concrete steps that really lead somewhere.

Marketing is referred to as the 5 Ps — product, price, promotion, location, and people — that serve as a strategy. Job hunting is similar to a marketing project, only this time the P words are position, process, and persistence, followed by a closely watched presentation and personality. The product, you, includes all of the above.

Positioning

Before you start applying in jobs, you need to identify what makes you valuable to the employer. This means putting together a unique value proposition that sets you apart from other job seekers in your field. Atlanta career coach Hailey Crawford said the value you bring depends on the job you are applying for. assess how your skills and professional experience make you a great fit for the position.

process

Instead of applying to dozens of job postings, focus on opening up on companies you admire, recommend Anne Marie Segal, a Stamford, Connecticut-based executive coach. "Every job posting you see can suck a big time," says Sehgal. Also, the better the match between you and the company, the more likely the employer is to show interest in you.

List your target employers and then do your homework. Find out in which areas these companies specialize, who are their competitors, and what are their goals. Philadelphia-based career coach Lynn Carroll says that by doing this you will need to impress a hiring manager.

Persistence

In fact, even top talent depends on six months (or longer, depending on how tight the industry is) to hunt for a one-year job before they even bring an offer. Therefore, to power through a job search, you need stamina - a lot of it. Tricks to stay motivated? Set small, achievable goals in your job search that will give you a sense of progress. relationships later can help you with a job interview .

Submission

One of the best ways for a prospective employer to prove his or her qualifications is to prepare an elevator pitch for a job interview. many job seekers made the mistake of the banging their own horn without giving concrete examples of how they could apply their skills to improve the future employer's business.

For example, "If you're into marketing, don't say that your greatest skill is content marketing," says Hannah Wright, a digital marketer at Formhaus, who says that the Saos Web Forms solution is headquartered in Bloomington, Indiana. "Instead, say that you can increase their website's blog traffic, explain how you do it, and then tell them that you've doubled a company's traffic in a year . " Pro tip: use numbers to determine your achievements.

Practice your pitch in front of the mirror to get comfortable with delivery. Or, even better, record a video of yourself so that you can assess your body language as well. "Your body language has to be reinforced in what you are selling," says Atlanta-based career coach Jia Ganesh. In other words, your nonverbal cues — mainly your eye contact, hand speed, posture and tone of voice — are important during a job interview.

the personality

It is important to show job interviewers who you are as a person - not just a professional. After all, no one hires on the basis of credibility alone. In fact, many employers ask job candidates to describe their personality.

"Hiring managers want to see what your outlook and outlook is about work and life," says the author: Jay Fusaro, from the other side of the desk: A Practical Guide to Your Job Search.

Try to relate some of the traits of your personality to the situation you're interviewing for, recommends Laura LaBovich, founder of Bethesda, Maryland-based Career Strategy Group. Therefore, for a customer service job, you can say, "I am a problem-solver by nature. When I talk to a customer my immediate goal is to solve their problem as quickly and efficiently. "For the job of an administrative assistant, you can say," I have always been a very organized person. I